Third-party analytics integrations

Connect Helium with your analytics platforms

Helium can forward paywall events to your existing analytics platforms so you can track paywall performance alongside the rest of your product data — without writing any additional instrumentation code.

---

Supported Platforms

Platform	Description
Mixpanel	Paywall events appear as Mixpanel events, tied to user identity. Build funnels from paywall open to subscription.
Amplitude	Paywall events flow into Amplitude for behavioral analysis and cohort building.
PostHog	Paywall events as PostHog events, useful for product analytics and session replay correlation.
Statsig	Paywall events forwarded to Statsig for feature flag analysis and experimentation.

You can connect multiple platforms at the same time. Events are sent to all connected destinations simultaneously.

---

How It Works

1. The Helium SDK captures paywall interactions in your app.
2. Events are sent to Helium’s event pipeline (a Segment-compatible layer).
3. The pipeline routes events to Helium’s own analytics (for your dashboard metrics) and to any third-party destinations you’ve configured.

Once connected, forwarding is fully automatic. No SDK changes or additional code required.

---

Events Forwarded

Event	When it fires
helium_paywallOpen	A paywall is displayed to the user.
helium_paywallDismissed	The user dismisses the paywall.
helium_subscriptionPressed	The user taps the subscribe button.
helium_subscriptionSucceeded	The purchase completes successfully.
helium_subscriptionFailed	The purchase fails.
helium_subscriptionCanceled	The user cancels during the purchase flow.
helium_paywallsDownloadSuccess	The SDK successfully initializes and downloads paywall configs.

Each event includes contextual properties: paywall ID, paywall name, trigger name, experiment ID and variant (if applicable), device type, OS, and user identifiers.

---

Setup

1. Go to Integrations → Analytics in the Helium dashboard
2. Select a platform
3. Enter your credentials:

   • Mixpanel — Project Token
   • Amplitude — API Key
   • PostHog — Project API Key and Host
   • Statsig — Server Secret Key
4. Save. Events begin forwarding immediately

To disconnect, open the integration and remove it from the Integrations page. Forwarding stops right away.

---

Key Points

• No SDK code changes needed — connecting a destination in the dashboard is all it takes.

• Events are forwarded in real time as they occur in the app.

• Fallback paywalls also send events — the analytics configuration is embedded in the fallback bundle, so tracking works even when the paywall is served from cache.

• Helium’s own dashboard metrics are not affected by third-party integrations — they always use Helium’s primary data pipeline regardless of what destinations are connected.